Amer Abdul Latif Kazem Al Ameri and Ali Khalifa Ahmed al - Mashhadani (2025) “The effect of the marketing mix on customer relationship management - an exploratory study of the opinions of a sample at Nasr General Company for Mechanical Industries - Baghdad”, Iraqi Journal for Administrative Sciences. كربلاء، جمهورية العراق, 10(40), pp. 138–179. doi: 10.71207/ijas.v10i40.2979.