Fouad Hamoudi Al Attar and Ahmed Abdull Abbas 2025. Relationship marketing strategy and its impact on achieving customer loyalty: an analytical exploratory study of the opinions of a sample of employees and customers of Iraqi private banks. Iraqi Journal for Administrative Sciences. 10, 39 (Jan. 2025), 147–167. DOI:https://doi.org/10.71207/ijas.v10i39.2993.